OK! magazine have apologised for their 'Royal Baby Special' issue, which discussed Kate's post-pregnancy weight loss regime and sparked outrage on Twitter.
The issue, which hit shelves the day after George Alexander Louis was born, caused Twitter users to stage a boycott on the magazine using the hashtag #DontBuyOK.
A spokesperson from OK! Magazine has since issued the following apology:
"Kate is one of the great beauties of our age and OK! readers love her. Like the rest of the world, we were very moved by her radiance as she and William introduced the Prince of Cambridge to the world.
We would not dream of being critical of her appearance. If this was misunderstood because of our cover it was not intended."
The boycott was led by TV presenter Katy Hill, who issued the following tweet:
Katy then tweeted a picture of her stomach two months after giving birth to show what women really look like post-pregnancy. Good on her, we say!
The hashtag #DontBuyOK is proving popular with users. Here are a selection of tweets:
Tamsin Kelly, editor of Parentdish, is equally "appalled" by OK! Magazine's cover.
"For this magazine cover line to be in UK shops on the very same day Kate left hospital with her newborn baby is contemptible."
Tamsin said that the speed of post-pregnancy weight loss among many celebrities is unrealistic for most new mums.
She said: "Women who do get back in shape fast may have an entourage of personal trainers and nutrition experts plus, and most importantly, someone to care for their baby while they are pursuing these ridiculous regimes."
"We should celebrate real women’s bodies," she added. "Women whose bodies have achieved a mini miracle – the birth of another human being.
"Real women will be recovering from childbirth, bonding with their babies, experiencing tiredness they have never known before, and extreme emotional highs and lows. They really don’t need the pressure of squeezing back into their pre-pregnancy jeans from a silly celeb magazine when managing to get out of the door with a new baby sometimes seems like mission impossible."
Well said, Tamsin.