The first official photos of Prince George and his beaming parents sum up everything about the newest Royal arrival.
Nine months of hype, the newest heir to the throne, a £243m boost to the economy and the happiest parents in the world, all summed up in a beautiful family portrait taken by by Kate's father.
The only thing is - Lupo the cocker spaniel couldn't give a damn.
Lupo just spotted a frisbee.
Or maybe a squirrel.
Lupo's got more important things to think about than you and whatever incredible thing it is you're doing.
Whether you're a sporting giant, Hollywood icon or pioneering explorer, Lupo was there.
And he was quite simply unimpressed by any of it...