Amazon has denied that it is aiming to release a phone this year - and has scotched rumours that such a device would be given away for free.
Rumours that the online retailer was planning to unveil a free phone hit the web last week.
Former Wall Street Journal reporters Jessica Lessin and Amir Efrati quoted people "familiar with Amazon's effort" who said that it was looking to release a budget phone loaded with Amazon services for free - possibly as a new benefit for Amazon Prime members.
But now Amazon says that's not the case.
A spokesperson for the company reportedly told the Journal's Jessica Lessin that an Amazon-made phone would not be released in 2013 and that it "would not be free".
Lessin said on her blog that the statement came 48 hours after it reported on the plan, and that the company had previously declined to give comment.
"The statement is the first time that Amazon has said it will not offer a phone this year, addressing long-running reports it has been working on one," said the follow-up story.
"The Amazon spokesman declined to elaborate on the statement, including about what types of discounts it could offer and what pricing arrangements it has considered in the past."