Apple has unveiled the iPhone 5S and 5C, it's all-new smartphone line-up.

The two devices are clearly aimed at different markets, and come with a range of new features.

The 5S has a world-first 64-bit processor, a fingerprint scanner and comes in a delightfully bling new 'gold' design. The 5C is colourful, cheerful - though not all that cheap - and aimed at the mid-range market.

So what does the press think? Here's the early verdict on Apple's first big event of the Autumn.

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  • Apple Introduces New Two New iPhone Models At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)

  • Apple Introduces New Two New iPhone Models At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about security features of the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S features a fingerprint sensor, has an upgraded camera, and contains an A7 chip (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about security features of the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S features a fingerprint sensor, has an upgraded camera, and contains an A7 chip (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about security features of the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S features a fingerprint sensor, has an upgraded camera, and contains an A7 chip (Photo by Justin Sullivan/Getty Images)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Donald Mustard, CEO of Epic Games, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Software Engineering Craig Federighi speaks about iOS 7 on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Software Engineering Craig Federighi speaks about iOS 7 on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Software Engineering Craig Federighi speaks about iOS 7 on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Software Engineering Craig Federighi speaks about iOS 7 on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Software Engineering Craig Federighi speaks about iOS 7 on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple CEO Tim Cook speaks on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple CEO Tim Cook speaks on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple CEO Tim Cook speaks on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)

  • Members of the media and Apple employees wait outside Apple headquarters before a new product announcement on Tuesday, Sept. 10, 2013, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

  • An unidentified Apple employee, in yellow, waits to assist members of the media before a new product announcement at Apple headquarters on Tuesday, Sept. 10, 2013, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

  • iPhone Event

  • A journalist takes a photo of Apple's new plastic iPhone during a media event held in Beijing, China, Wednesday, Sept. 11, 2013. For the first time since introducing the device that has reshaped technology and culture, Apple will offer two distinct versions of its latest iPhones - a cheaper model made of colorful plastic and another one that aims to be "the gold standard of smartphones" with a faster processor, fancier camera and fingerprint scanner for better security. (AP Photo/Ng Han Guan)

  • A journalist takes pictures of the new plastic iPhones during a media event held in Beijing, China, Wednesday, Sept. 11, 2013. For the first time since introducing the device that has reshaped technology and culture, Apple will offer two distinct versions of its latest iPhones - a cheaper model made of colorful plastic and another one that aims to be "the gold standard of smartphones" with a faster processor, fancier camera and fingerprint scanner for better security. (AP Photo/Ng Han Guan)

  • Members of the media review the new iPhone 5c during a new product announcement at Apple headquarters on Tuesday, Sept. 10, 2013, in Cupertino, Calif. Apple’s latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be “the gold standard of smartphones” and reads your fingerprint.(AP Photo/Marcio Jose Sanchez)

  • Members of the media review the new iPhone 5c and 5s during a new product announcement at Apple headquarters on Tuesday, Sept. 10, 2013, in Cupertino, Calif. Apple’s latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be “the gold standard of smartphones” and reads your fingerprint.(AP Photo/Marcio Jose Sanchez)

  • Members of the media review the new iPhone 5c during a new product announcement at Apple headquarters on Tuesday, Sept. 10, 2013, in Cupertino, Calif. Apple’s latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be “the gold standard of smartphones” and reads your fingerprint.(AP Photo/Marcio Jose Sanchez)

  • Members of the media review the new iPhone 5c and 5s during a new product announcement at Apple headquarters on Tuesday, Sept. 10, 2013, in Cupertino, Calif. Apple’s latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be “the gold standard of smartphones” and reads your fingerprint.(AP Photo/Marcio Jose Sanchez)


Pocket-Lint: 'An upgrade of sorts'

We tried the new fingerprint scanner [on the 5S] with one of the demo phones at the Berlin launch and we couldn't open the phone. Luckily a demonstrator who's finger had been registered was on hand to open it up. So it works.... As for the new colours? The white looks identical obviously, the black now has a lighter side which may be less prone to scratches, while the gold we're still noy too sure about, but we just know some people will love it.


T3: What Apple needed

Whether Apple really leads the smartphone industry any more is debatable - the HTC One currently sits at the top of our magazine's smartphone guide each month, and with good reason.

But it seems Apple has taken on a bit of feedback and embraced the idea of giving people an alternative to the 5S which is, at a £549 entry price and a £709 top price, an extremely premium smartphone.


Know Your Mobile: 'A simple decision'

Apple's decision to discontinue the iPhone 5 is simple: it now has the iPhone 5C, which is available at a very affordable price-point, and the iPhone 5S - it no longer needs the iPhone 5. This way Apple has both a newer, affordable handset; a free handset; and a high-end handset - and they will all run iOS 7.


Engadget: The 5C isn't the low-cost phone you've been waiting for

In my estimation, this is Apple's attempt to make the iPhone lively again. After six years, a certain amount of fatigue has set in. The "throw colors at it" approach has worked beautifully for Apple in the past. The company's sauced up a variety of previous iPod products with new hues, and remember: this is the company that once offered socks in a variety of colors. The iPhone 5c isn't for feature phone users in emerging markets. It's also not for the spec hounds who will be buying an iPhone 5s regardless.


The Verge: Definitely a refining year

Apple has pursued a "Tick Tock" strategy with the iPhone even since the 3GS: innovate in a big way one year, refine the next. This is definitely a refining year for Apple, but all of the refinements on the iPhone 5s are solid. That fingerprint reader might end up being a bigger deal than you'd think. I certainly wouldn't mind getting the three-dozen half-seconds a day I lose to punching in a passcode back.


Techradar: Is it enough of an upgrade?

The iPhone is a handset designed to give the best blend of power, sophistication and performance, and the iPhone 5S has taken that message and improved on it once more. The price will still be too high for some, but those locked into the iOS ecosystem, or just willing to take a punt and try something a bit different, will be massively pleased with the new iPhone. And if you're one of those that deserted the platform after poor battery problems or signal issues, you'll especially like the iPhone 5S, which feels like one of Apple's most stable devices to date while carrying on the tradition of a close eye on premium design.