Teleportation Prank Convinces Westfield Shoppers Matter Transporter Is Real (VIDEO)

11/09/2013 15:43 BST | Updated 11/11/2013 10:12 GMT

Teleportation is really difficult, which is why even small advances often generate huge headlines.

So exactly why this crowd of shoppers at Westfield didn't immediately get that a 'teleportation' stunt by streaming video site Blinkbox, put together to promote the release of Star Trek: Into Darkness, wasn't all that it seemed, is a bit of a mystery.

On the other hand watching people try to explain how a trick with only one obvious solution was possible does at least prove one truism: the more advanced technology gets, the more it looks like magic.

Take a look at the marketing-tastic, but quite funny, clip below.