The 'Star Trek Into Darkness' PR machine has been in overdrive recently, promoting the release of the movie on DVD and Blinkbox.
But when part of that PR drive includes stunts like this, then who are we to argue?
Click play to see what happened when Blinkbox teamed up with top illusionist Scott Penrose to set up 'the world's first teleporter' in a British shopping mall. The audience of shoppers is, unsurprisingly, stunned by what they see. And we have to say we would be, too. Now if they could only beam us up at every shopping mall to save our aching feet, that really would be something...
(Via Viral Viral Videos)