Cristiano Ronaldo has no qualms showing off his Olympic swimmer's torso and the Real Madrid forward has stripped off again to model his new CR7 underwear range.
The 16-second promo, fashionably filmed in black and white, features the Santiago Bernabéu stadium, a glimpse of the 28-year-old in his briefs and his signature.
Now Ronaldo is expanding his fashion line, expect his obsessive admirer and new teammate, Gareth Bale, to expand his own brand with some underwear modelling.
In case you hadn't noticed, Bale shoots, preens, dresses like and imitates Ronaldo ad nauseam. He maybe even dreams he is Ronaldo. But he is not Ronaldo.