iOS 7 is out on Wednesday - and you really should get it as soon as you can.

The new operating system today which has been hailed as a new beginning for the technology giant - and it's such a big change, you'll feel like you have a new phone.

British design chief Sir Jonathan Ive introduced iOS 7 as an ''important new direction'' when he showcased the software at Apple's annual Worldwide Developers Conference in San Francisco earlier this year.

The new operating system has a cleaner look than its predecessors and has been described by Apple's CEO Tim Cook as ''the biggest change to iOS since the introduction of the iPhone''.

It was unveiled just months after Apple posted its first profit slide in a decade and drew accusations that it has failed to innovate.

But its launch this week comes just days before two new iPhones go on sale - one of which features a fingerprint scanner.

Executive Phil Schiller sent a massive cheer through the audience at the San Francisco conference in June when he told developers: ''Can't innovate any more, my arse!''

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  • iPhone 5S

  • iPhone 5S

  • iPhone 5S

  • iPhone 5S

  • iPhone 5S

  • iPhone 5S

  • iPhone 5S

  • iPhone 5C

  • iPhone 5C

  • iPhone 5C

  • iPhone 5C

  • iPhone 5C

  • iPhone 5C

  • iPhone 5C

  • iPhone 5C

  • Apple Introduces New Two New iPhone Models At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)

  • Apple Introduces New Two New iPhone Models At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about security features of the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S features a fingerprint sensor, has an upgraded camera, and contains an A7 chip (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about security features of the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S features a fingerprint sensor, has an upgraded camera, and contains an A7 chip (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about security features of the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S features a fingerprint sensor, has an upgraded camera, and contains an A7 chip (Photo by Justin Sullivan/Getty Images)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Donald Mustard, CEO of Epic Games, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. The 5C is made from a hard-coated polycarbonate and comes in five colors. The 5S comes in three colors and contains an A7 chip. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Software Engineering Craig Federighi speaks about iOS 7 on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Software Engineering Craig Federighi speaks about iOS 7 on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Software Engineering Craig Federighi speaks about iOS 7 on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Software Engineering Craig Federighi speaks about iOS 7 on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple Senior Vice President of Software Engineering Craig Federighi speaks about iOS 7 on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple CEO Tim Cook speaks on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple CEO Tim Cook speaks on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)

  • Apple Expected To Introduce New iPhone At Product Launch

    CUPERTINO, CA - SEPTEMBER 10: Apple CEO Tim Cook speaks on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images)

  • Members of the media and Apple employees wait outside Apple headquarters before a new product announcement on Tuesday, Sept. 10, 2013, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

  • An unidentified Apple employee, in yellow, waits to assist members of the media before a new product announcement at Apple headquarters on Tuesday, Sept. 10, 2013, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

  • iPhone Event

  • A journalist takes a photo of Apple's new plastic iPhone during a media event held in Beijing, China, Wednesday, Sept. 11, 2013. For the first time since introducing the device that has reshaped technology and culture, Apple will offer two distinct versions of its latest iPhones - a cheaper model made of colorful plastic and another one that aims to be "the gold standard of smartphones" with a faster processor, fancier camera and fingerprint scanner for better security. (AP Photo/Ng Han Guan)

  • A journalist takes pictures of the new plastic iPhones during a media event held in Beijing, China, Wednesday, Sept. 11, 2013. For the first time since introducing the device that has reshaped technology and culture, Apple will offer two distinct versions of its latest iPhones - a cheaper model made of colorful plastic and another one that aims to be "the gold standard of smartphones" with a faster processor, fancier camera and fingerprint scanner for better security. (AP Photo/Ng Han Guan)

  • Members of the media review the new iPhone 5c during a new product announcement at Apple headquarters on Tuesday, Sept. 10, 2013, in Cupertino, Calif. Apple’s latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be “the gold standard of smartphones” and reads your fingerprint.(AP Photo/Marcio Jose Sanchez)

  • Members of the media review the new iPhone 5c and 5s during a new product announcement at Apple headquarters on Tuesday, Sept. 10, 2013, in Cupertino, Calif. Apple’s latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be “the gold standard of smartphones” and reads your fingerprint.(AP Photo/Marcio Jose Sanchez)

  • Members of the media review the new iPhone 5c during a new product announcement at Apple headquarters on Tuesday, Sept. 10, 2013, in Cupertino, Calif. Apple’s latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be “the gold standard of smartphones” and reads your fingerprint.(AP Photo/Marcio Jose Sanchez)

  • Members of the media review the new iPhone 5c and 5s during a new product announcement at Apple headquarters on Tuesday, Sept. 10, 2013, in Cupertino, Calif. Apple’s latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be “the gold standard of smartphones” and reads your fingerprint.(AP Photo/Marcio Jose Sanchez)


Industry observers appeared largely convinced and suggested the arrival of iOS 7 could go some way to silencing Apple's critics.

The new software has been designed to make the iPhone appear bigger, with features crafted to take advantage of the entire screen.

Text is said to appear sharper, while a ''control centre'' on the phone allows users to adjust settings with just one swipe from the bottom of the screen.

This gives instant access to functions such as Airplane Mode, Wi-Fi, Bluetooth or Do Not Disturb, and enables users to quickly pause or play a song, jump to the next track and stream music.

Meanwhile a ''notification centre'' is available from the ''lock'' screen so users can view updates with a ''simple swipe''.
Apple has also introduced an AirDrop tool to share content - which is said to be fully encrypted - with contacts nearby, and has added further updates to its cameras and its Siri feature.