Tesco has unveiled its new budget tablet.
The 'Hudl' is designed to undercut Apple, Amazon and Google on price - and get customers shopping online who might not already own a tablet.
The £119 machine "combines the best of Tesco with the Android Jellybean OS", Tesco claimed. It will be available for an even lower cost for Clubcard Members using 'Clubcard Boost', the supermarket giant added.
Philip Clarke, CEO of Tesco said:
"Hudl is a colourful, accessible tablet for the whole family to enjoy. The first stage in our tablet offering, it’s convenient, integrated and easy to use with no compromise on spec. Customers are quite rightly very discerning about the technology they buy so we knew we had to be competitive on all fronts."
It will come with access to Tesco's Blinkbox online movies service, and run apps available through Google Play.
The key features are:
- 1.5GHz dual-core processor
- Seven-inch 1440 x 900 pixels screen
- 16GB storage (plus MicroSD)
- 9 hour battery life
- Micro HDMI port
- Four colours (blue, black, red, purple)
- Android 4.2.2 Jelly Bean OS
The tablet will go up against the popular - but far more expensive - iPad Mini and the recently announced update to the Google Nexus 7, as well as tablets from Amazon and other budget makers.
It remains to be seen how the tablet performs, but Tesco said it would aim the device squarely at those who haven't made the jump so far, even including a 'how to' app with the device designed to slowly introduce new users to touchscreens.
Engadget's Matt Brian said: "The device is slightly chubby and plasticky, as you'd expect, but it's not some rebadge."
"Tesco says it worked directly with a manufacturer according to its own design."
The BBC's Rory Cellan-Jones said: "Each time a new entrant comes into the market they find that the components have become just a little cheaper, so they can offer similar products to the established players at a keener price.
"You might think that would spell trouble for the market leader Apple, but it has managed to keep on selling iPads very profitably despite the yawning price gap opening up with rival Android devices."
The new iPad Air from Apple is an incredible new upgrade to the tablet you know and love. It's far lighter and thinner, has an upgraded processor, <a href="http://www.huffingtonpost.co.uk/2013/11/05/ipad-air-review-4g_n_4217913.html?utm_hp_ref=uk-tech" target="_blank">and in our review we called it nothing short of a "masterpiece"</a>. If you have more than £399 to spend on a tablet, spend it on this.
Google Nexus 7 (2013)
The new Nexus 7 has a higher resolution display (at 323 pixels per inch), a quad-core Snapdragon S4 processor and a thinner bezel on both sides of the screen. It's also the first device to run the new version of Android, 4.3 Jelly Bean, and a 5-megapixel screen at the same bargain-basement price.
iPad Mini With Retina Display
At £319, the iPad Mini with Retina display isn't cheap. But on the other hand, it has the same screen resolution, processor and other internals as the larger iPad Air, but it's also smaller, lighter and cheaper by £80. It's a stunning tablet, and though it's pricier than other 7-inch devices it's got the benefit of Apple's amazing apps selection.
Samsung Note 8.0
<a href="http://gdgt.com/samsung/galaxy/note/8-0/">The Samsung Note 8.0</a> is faintly ridiculous, in that it's technically a phone, and can be used as such when bought in the UK, but you'll look absolutely ridiculous if you try that in public. On the other hand, it's also a quite beautiful and cost-effective device, with a sharp screen, a good processor, a nice suite of S-Pen enabled drawing and note-taking apps. Yes, it's more expensive than an iPad Mini - and it also suffers on battery life. But for the right customer, it's a good choice.
Kindle Fire HDX
The new Kindle Fire HDX tablet comes in both a 7- and 8.9 inch version, and both are tasty upgrades. The 7-inch has a 1920 x 1200 display, a quad-core processor, LTE, all the Amazon services you'd expect plus a new 'Mayday' support service for new users. It starts at £199. The 8.9-inch is pricer at £329, but has an even more impressive 2560x1600 display - and still comes in lighter than an iPad Air.
The<a href="http://gdgt.com/samsung/nexus/10/" target="_blank"> Samsung-built Nexus 10</a> has an excellent display, runs the latest version of stock Android (which has never been better for tablets) and is less expensive than the iPad - while also being quite a bit lighter. With Google Play's ever improving list of tablet-enabled apps and the availability of many options for watching and consuming media, there is nothing you want to do on a tablet you can't do with this. That said, it suffers from a less-developed app ecosystem, and the design of the machine is far clunkier than you might hope with a thick bezel being a noticeable downside.
Microsoft Surface Pro 2
Microsoft's new Surface Pro runs a full version of Windows 8.1, has an improved kickstand and an excellent display and can do pretty much everything your tablet AND your laptop can do. You're going to pay for it - the device is £719 and up, plus the great keyboard cover is not included in the price. It's also heavy and there's no LTE option. But it's a lovely piece of kit for the right user.
Tesco's Hudl tablet is a budget affair, but it looks as though in terms of the fundamentals - particularly media playback - it's not a terrible choice. <a href="http://www.engadget.com/2013/10/27/tesco-hudl-review/">In a recent review Engadget said</a>: "Despite all of its failings, this meagre slate became our go-to piece of hardware for responding to emails and browsing Twitter. We had it playing movies on Netflix while we worked, and we rocked out to a playlist while cooking dinner. While its original purpose was to coax technophobes into the future, the Hudl is easy to use and, dare we say it, charming."