Businesses are increasingly have to compete in the "global race", as Prime Minister David Cameron says.
This means knowing how to deal with potential business partners and customers in other countries, so making sure you are understood correctly is vital. Even translation firms are thriving, like Global Lingo, which is offering 100 UK firms up to 1,000 words of free translation in order to help them trade.
For those who don't get their language skills right, they risk making business blunders to rival these ad campaigns.
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