Every day women are faced with images that do wonders for the old self-esteem.
It's not enough that the supermodels of this world have legs three times the length and half the width (at least) of ours, but then, when plastered over the pages of fashion magazines, images are photoshopped to high heaven.
But Verily, a women's fashion and lifestyle magazine, has taken a fresh approach to photoshop - namely by banning it entirely from their pages.
VerilyMag.com reads: "Whereas other magazines artificially alter images in Photoshop to achieve the so-called ideal body type or leave a maximum of three wrinkles, Verily never alters the body or face structure of the Verily models."
Speaking to HuffPost Style, Verily's Ashley Crouch says the magazine's co-founders (Kara Eschbach and Janet Sahm) believe that "the unique features of women, whether crows feet, freckles, or a less-than-rock-hard body, are aspects that contribute to women's beauty and should be celebrated -- not shamed, changed or removed."
We're inclined to agree.
The 'Runway To Realway' feature which graces the November/December issues encapsulates the magazine's editorial raison d'etre.
Showcasing real women (who have been nominated by their friends on social media) they bring catwalk collections to the woman on the street. And they look great.
This isn't the first magazine to challenge the dominant images of women in the fashion industry.
SL!NK magazine, which launched in 2012, is the UK's first plus-size magazine. Editor Rivkie Baum describes it as "ahead of the curve" (precisely because it features curves), has proudly put models ranging from sizes 8 to 16 on the mag's glossy covers.
No airbrushing? No problem!