Look, we all want the future to hurry up and arrive already - preferably riding on a jetpack.
Sometimes we might even write about products or ideas whose commercial applications are still years away, just to satisfy your - and our own - curiosity.
But it looks like The Sun newspaper might have just gone a bit too far in that quest today.
In a small article the paper asks an author and futurist to pick his favourite developing technologies. Among them are cybernetic implants - which is fair enough. Unfortunately, in the accompanying blurb, one of the name-checked companies is Sarif Industries, credited for its remarkable "eyeball implant" and its ability to let blind humans regain their sight:
The cybernetic eyeball in the article is amazingly detailed and advanced, looking like a cross between a space station capsule and HAL 9000.
The company doesn't quite exist.
Admittedly the website is pretty convincing - with its own stock ticker, news page and conceptual gallery. But perhaps the aggressive cyber-punk "hacks" present on every page should have been a bit of a giveaway…
It's not clear whose fault the foul-up really is, but if the Sun wants some more tech to write about tomorrow can we recommend the Japanese firm behind these really quite advanced go-karts, on sale next summer.