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British Gas Social Media Fail: This Time On Facebook

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If you're an energy firm under fire for an eye-watering price rise, who's just endured a serial rollicking on Twitter for an ill-judged Q&A on the day of the hike, what would you do? Try Facebook?

British Gas has endured another spectacular social media fail, with a sponsored Facebook post appearing on thousands of Newsfeeds on Monday morning.

With the caption "We’re committed to keeping Britain warmer this winter", British Gas posted a bright picture of Britain etched in a warm copper glow, with a cheery looking British Gas engineer.

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If at first you don't succeed... try Facebook

The post has more than 20,000, overwhelmingly negative comments, and more than 2,700 shares, with similarly damning comments, calling the provider "thieves" and "shysters".

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One woman wrote: "Thanks British gas as I rent my property privately, I can not change my provider. Which means my two asthmatic children will have to put extra jumpers on, as the government have said. £200 a month I have to pay to keep my house warm for a two up, two down. What a joke. My heating will have to be turned off a lot more this year. I hope you can live with your selves, British gas when the elderly, children and ill suffer. As a mother am suppose to keep my children warm and safe how will I keep my children warm this year?"

"Why raise prices so dramatically? In truth your only commitment is to pay a good dividend," another wrote.

"Delete this link from your FB people and delete BG from your lives," another man wrote. "Their marketing is working as you are all commenting. The only way to beat them is to ignore them and switch providers."

Last week, an #AskBG hashtag on Twitter, on the day the company announced on the same day it unveiled a 9.2% price hike, went about as well as could be expected.

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