Turkey's first online sex shop for Muslims has opened offering halal toys, aids and advice.

Entrepreneur Haluk Murat Demirel, 38, launched his idea after friends told him they found mainstream sites too hardcore and explicit.

He told Reuters: "Online sex shops usually have pornographic pictures, which makes Muslims uncomfortable.

"We don't sell vibrators for example, because they are not approved by Islam."

The site has proved a hit with tens of thousands of visitors a day already, reports the Daily Mail.

Visitors can buy herbal teas promising to increase sexual performance, alcohol free lubricants, retardants, gels and condoms.

Despite being a secular country, Turkey has a large Muslim majority and sex shops even in the big cities are rare.

Attitudes towards sex remain conservative and prime minister, Tayyip Erdogan, has been accused of imposing Islamic beliefs on Turks.

He has suggested sex shops be renamed "love shops".

Earlier this month a TV presenter, Gözde Kansu, was fired for wearing a low cut dress on TV.

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