Samsung recently announced its first genuinely 'curved' phone, and it's just unveiled an interesting (and pretty bizarre) advert for the device. The message? This phone is curved. Other objects are curved. Like lemons. And Russian dolls. And babies.

In truth it's pretty confusing, but it does what they set out to do. The Galaxy Round is round. GET IT?

Meanwhile LG has also released their own curved phone - albeit one curved from top-to-bottom not side to side. Plus ca change. Unfortunately you're unlikely to get hold of either - both phones are currently only scheduled for release in South Korea.