The Harvey Nichols Christmas Advert Will Make You Despair For Humanity (VIDEO)

WATCH: The Harvey Nichols Christmas Advert Will Make You Despair For Humanity

Or at least the part of it that shops at Harvey Nichols.

We know it's supposed to be tongue-in-cheek. But the Harvey Nichols Christmas advert may also make you want to hate people. Specifically: the sort of people who shop in Harvey Nichols.

For the store's slogan this Christmas is ''Tis the season to be self-indulgent!'. Although watching the advert, it appears to be ''Tis the season to be an utterly selfish t***!'

Yes, if Boris Johnson's recent 'greed is good' message was made into a Christmas advert, this would be it. Because Harvey Nichols seems to want us to emulate these five people:

1. Utterly selfish daughter

Harvey Nichols' Christmas Advert

Call us old-fashioned, Harvey Nichols, but we think Christmas is a time for the opposite of self-indulgence: namely, caring about others.

If only they'd had everybody throw their gifts back in their stupid, selfish, Harvey Nichols-shopping faces. Now that would have been a great Christmas message!

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