It is, of course, the year of the Selfie – and one-year-old Evnie Saxton has shown she's part of the zeitgeist – by filming herself while playing with her mum's iPhone.
We reckon it has to be the the world's youngest Selfie video. Kim Kardashian, eat your heart out!
The footage, released by Evie's mum Mary Ann on YouTube, shows the chubby-cheeked baby smiling at herself when she sees her reflection on screen, before panning away to reveal her surroundings.
Mum Mary, 29, from Nashville, Tennessee, later stumbled across the video by accident.
She said: "I was looking through iPhone pictures I had taken of my daughter and noticed a video taken recently that I didn't recognize or remember taking.
"I pressed play and realised that Evie had taken a selfie video with my iPhone! I can assure you this was not planned, encouraged or staged. I am much more careful with my iPhone now. She's getting too smart!"