TECH

Apple's Christmas Advert Is Surprisingly Adorable (VIDEO)

17/12/2013 10:01 GMT | Updated 17/12/2013 10:02 GMT

The tech world now has a 'John Lewis' moment of its very own.

The latest advert from Apple looks at first like just another montage of people too absorbed in their phones to notice their surroundings. A kid arrives for a family Christmas, but can't look up from his device to see the snow, the trees or his loved ones.

But then he pulls a surprise out of the bag - or, rather, out of the memory of his phone.

Take a look at this very sweet little clip below.

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