There's no competition when it comes to who puts in the most effort with their underwear. Girls win every time.
So - while we spend time and money fretting over which colour bra to buy, why should the boys get away with lounging around in their old (sometimes holey) pants?
Underwear brand Tommy John is spreading the word - it's time the guys upped their game with their undergarments.
Watch their latest ad below - and show it to your boyfriend later...