The rugby player has lent his (super-ripped) body to PETA's latest ad campaign, becoming the latest in a long line of celebs to pose semi-naked for the animal rights charity.
Danny Cipriani poses for PETA
Danny can be seen showing off his extensive tattoo collection as he promotes the slogan "ink not mink".
"The rugby pitch is known for being a tough environment, but it's nothing compared to what some animals go through when being hunted for their fur", Danny said of the campaign.
"I'm proud to be helping PETA raise awareness of how to help these animals – all you have to do is not wear them!"
Danny is the first rugby player to strip off for PETA, so here's hoping he's inspired a swathe more of them.