West Ham's 5-0 demolishment at the feet of Nottingham Forest on Sunday was a tough one for the fans to take - especially for one little lad.
Footage after the match showed an unidentified boy in the crowd in floods of tears.
Obviously moved and probably a little bit embarrassed, the powers that be at the club are hunting him down so they can offer him a VIP trip to the ground.
In a statement on their website they said: "Everyone at West Ham United shares this young man's disappointment and are grateful for the large numbers of fans that made the trip to the City Ground.
"To show the Club's appreciation for the travelling Claret and Blue army, the Board, manager and captain would like to offer this young fan and his family a chance to watch an upcoming fixture at the Boleyn Ground from the Directors' Box."
So, if you know who the little chap is email firstname.lastname@example.org