To test this theory - and it should be noted that Reed started the project optimistically, sure that she'd be proved wrong - she set up a profile of a woman so awful, you'd stage an intervention if she went out with one of your mates.
In the column, Reed writes: "The optimist in me wanted to believe that there was a limit. Maybe there was a woman so awful, so toxic, so irredeemably unlikeable that no one would message her, or if they did, at least they would realize they never, ever wanted to meet her.
"In making this profile, I made sure my creation touched on every major facet of being truly horrible: mean, spoiled, lazy, racist, manipulative, and willfully ignorant, and I threw in a little gold digging just for funzies."
Here's the profile she posted, along with a picture of her friend Rae, who works as a model:
Pretty ghastly, right?
Reed expected little to no messages; instead she got 150 messages in 24 hours.
She then decided to ramp up the experiment by trying three tactics: being really awful, telling them she'd ruin their lives and talking utter nonsense.
That didn't deter the men either. After replying to one guy saying "People will give you whatever you want if they think you are pregnant", he still wanted to meet up.
Even after writing drivel about beanie babies, men asked her if she was a virgin and how many times she'd like to have sex.
Reed concluded: "...I could extrapolate from my data that men have been so deeply socialized to value women solely on their appearance that many of them seem unable to take any other aspect of who she is, such as intelligence or capacity for self-reflection or suffocating douchiness, into account.
But rather than follow these results into the darkness, I'll stay optimistic and instead offer an impassioned plea. Men of the world: You are better than this. I know many of you would never message AaronCarterFan, but many of you would, and a whole bunch of you did. You don't want someone who will pull out your teeth and then sue you for child support; you deserve someone who will make you want to be better than you are, and will want to be better because of you."
Gluten Free Singles
Tired of meeting people who don't share the gluten-free lifestyle you lead? Then <a href="http://www.glutenfreesingles.com/" target="_blank">Gluten-Free Singles</a> is just the dating service you've been looking for
For all the people out there who love horses (but not making love to horses) <a href="http://www.equestriancupid.com/" target="_blank">Equestrian Cupid</a> can help you find other singles who share your passion for the majestic four-hoofed creature.
Whether you're a clown by career or a clown by choice, this <a href="http://www.clowndating.com/" target="_blank">Clown Dating</a> site will help you find others that share this <em>hysterically</em> fun lifestyle.
Hot Sauce Passions
Do you live for spicy tastes and hot peppers? Then let <a href="http://www.hotsaucepassions.com/" target="_blank">Hot Sauce Passions</a> match you with others who share your fiery flare.
Amish Online Dating
Are Amish people even allowed to use computers? Well <a href="http://amish-online-dating.com/" target="_blank">Amish-Online-Dating</a> is a website that showcases the Amish steps into the 21st century.
Meet an Inmate
Active since 1998, <a href="http://www.meet-an-inmate.com/" target="_blank">Meet-an-Inmate</a> has been linking free men and women with pen pals and partners that are currently stuck behind bars.
Are you an extremely wealthy person looking to date an equally wealthy person? Then look no further than <a href="http://www.millionairematch.com/" target="_blank">Millionaire Match</a> so you and your significant other can go have fun with your boats and your fancy parties and whatever else you do with all that cash. Also can we borrow some cash?
<a href="http://www.darwindating.com/" target="_blank">Darwin Dating</a> is a site which claims it's for "beautiful people only" implying it's exclusively for the <em>evolutionary superior</em> attractive folk out there...likely causing Charles Darwin to roll over in his grave.
For people who identify sexually with the furry-lifestyle, <a href="http://furrymate.com/" target="_blank">Furry Mate </a>is the perfect place for you to find your anthropomorphic animal partner.
Sea Captain Date
For all you Sea Captain's out there who are tired of having the ocean as your only mistress... Allow <a href="http://www.seacaptaindate.com/index.html" target="_blank">Sea Captain Date</a> to handle of your dating needs while you focus on manning your boat.
If the deciding factor in forming a relationship is whether or not a prospective partner is compatible with your feline companion, then <a href="http://www.purrsonals.com/" target="_blank">Purrsonals.com</a> is your go-to dating site, and hey, it's already got a pun in the url.
If you're all about the "business in the front, party in the back" hair style then <a href="http://www.mulletpassions.com/" target="_blank">Mullet Passions</a> is the place to be for singles looking for those who love this redneck staple.
If you're an adult baby or just a passionate diaper lover looking for love then <a href="http://diapermates.com/" target="_blank">Diaper Mates</a> is the dating website for you, ya big baby.
Women Behind Bars
Looking for a female prison pen pal that could potentially turn into a female prison lover? Then <a href="http://www.womenbehindbars.com/" target="_blank">Women Behind Bars</a> is perfect for you.
Singles with Food Allergies
Tired of dating people who don't share your food limitations due to the allergy you've been burdened with? Then <a href="http://www.singleswithfoodallergies.com/" target="_blank">Singles with Food Allergies</a> is exactly what you've been searching for.
My Free Implants
<a href="http://myfreeimplants.com/" target="_blank">My Free Implants </a>is a place where wealthy men can donate money for females to get the breast implants they've always dreamed of, with a chance that said females may just want to start a relationship with their knight in shining...money.
Conservative Dating Site
<a href="http://www.conservativedatingsite.com/" target="_blank">Conservative Dating Site</a> puts the FOX in Fox News.
The Ugly Ball
<a href="http://www.theuglybugball.com/index.php" target="_blank">The Ugly Ball</a> is a self-proclaimed dating site for the "aesthetically average" people out there, essentially the polar opposite of <a href="http://www.darwindating.com/" target="_blank">Darwin Dating</a>, this site is for those who are willing to admit they're far from gorgeous.
My Lonely Parent
Tired of your mom or dad being single and lonely? Then make a profile for them on <a href="http://mylovelyparent.com/" target="_blank">My Lonely Parent</a> and introduce them to the spectacular world of online dating!
We get it. Firefighters and military personnel are hot. <a href="http://www.uniformdating.com/" target="_blank">UniformDating.com</a>