In case you hadn't noticed, BlackBerry is in serious, serious trouble.
But don't worry - declining sales, marketshare and financial prospects aside, it has a plan to get back on top.
Keyboards. Er, again.
BlackBerry's new CEO John Chen says that the future of the brand is in phones with clicky, hardware buttons. And it will make you love them or - presumably - die trying.
“I personally love the keyboards,” Chen told Bloomberg in an interview.
He added that its phones will "predominantly" have physical keyboards in the future, even after the relative failure of last year's Q10 device.
"You will look to Blackberry going forward to do keyboards — I wouldn't use the word exclusively, but predominantly," he said.
This time around BlackBerry is said to be focused on business and government users, who - it is often thought - prefer buttons so they can quickly type out emails. Meanwhile it is said to be suing a company founded by Ryan Seacrest which makes click-on iPhone keyboards for being too similar to its own designs.
BlackBerry's share price is currently at a five month high after a deal was announced to build phones with the help of Foxconn.