Holly Willoughby Interviews Living Doll On 'This Morning' Who Is A Dead Ringer For Herself. Awkward!

13/01/2014 13:47 | Updated 23 January 2014

How Holly Willoughby and Dermot O'Leary managed to keep a straight face on Monday's 'This Morning', we'll never know.

Things got hilariously awkward on the ITV daytime show when a man from shocking Channel 4 documentary 'Living Dolls' appeared on the show looking like a dead ringer for the Willoughbooby - albeit a latex version.

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Holly Willoughby and Living Doll, Sherry

Matching Holly's blonde curls and ample cleavage, 70-year-old Robert even sported the same berry-coloured dress as the 'Celebrity Juice' star while dressed as his alter-ego Sherry.

And of course, that scamp Dermot - who was standing in for her regular co-host Phillip Schofield - couldn't help but point out the likeness.

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Cheeky Dermot pointed out the likeness between Holly and Dermot

"I don't know if you can see a picture of us, but you and Holly, we've got a bit of mirror image going on right now. You're both wearing exactly the same dress!" he said to Sherry.

Who'd ever have thought Holly would have a fashion rival in the shape of a 70-year-old man dressed up as a latex doll?! Certainly not us.

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