'Apprentice' reject Uzma Yakoob has slammed her former co-star and 'Celebrity Big Brother' housemate Luisa Zissman.

The pair came to blows when they both appeared on the last series of the BBC One business-based reality show, and now Uzma has claimed Luisa is using her successful businesses to be able to exploit her sexuality to the public, as she continues to cause a stir in the Big Brother house.

uzma luisa

Uzma Yakoob and Luisa Zissman

Writing in an exclusive blog from HuffPost UK, Uzma said: "There is no denying that Luisa knew exactly where she wants to go with her public profile and anything is definitely everything.

"This is a girl who will get what she wants regardless of who comes in the way and will do whatever she needs to do to get it."

She continued: "What gets me is that underlying all these statements of her being a 'sex addict' attending orgies, she still prides herself on being a successful business woman.

"Personally I think she continuously talks about her businesses to establish that she has some value, giving her free reign to exploit her sexuality to the public. In my eyes the balance is not enough. It's enough to get people confused about how involved she actually is in business. Luisa may be a credible businesswoman in her industry but is it really her cupcakes that she is known for?"

> READ UZMA'S FULL BLOG

She added: "Fair enough she doesn’t really care for what people think of her, but all the honesty, rudeness and total lack of respect she is showing in the Big Brother house will get her into a lot of trouble. As an intelligent business woman I would l think she would have evaluated that."

The Apprentice's Karren Brady recently claimed that Lord Sugar would have a "mild stroke" if he saw Luisa's antics on 'Celebrity Big Brother', which have included kissing and motor-boating fellow housemate Jasmine Waltz.

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  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • Luisa Zissman: Her 100 Sexiest Pictures

  • You're Next screening - London

    Luisa Zissman arriving for a screening of You're Next at the Soho Hotel in central London.

  • You're Next screening - London

    Luisa Zissman arriving for a screening of You're Next at the Soho Hotel in central London.

  • British Young Business Awards 2013

    Co-host Luisa Zissman from The Apprentice during the British Young Business Awards, at the Mayfair Hotel in central London.

  • British Young Business Awards 2013

    Co-host Luisa Zissman from The Apprentice during the British Young Business Awards, at the Mayfair Hotel in central London.

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  • Francesca MacDuff-Varley

    <strong>Age:</strong> 32 <strong>Occupation:</strong> Dance and Entertainment Entrepreneur <strong>Lives:</strong> Leeds, UK A classically trained dancer, one of Francesca’s first jobs was teaching baby ballet at her local dance studios. She is now is the founder and director of a dance studio, a professional dance agency and a lookalike agency. She describes herself as determined, driven and fun, and quotes Debbie Moore and Arlene Phillips as the business figures she is most inspired by, for their creativity and vision. She cites being a hard-worker as her greatest strength, though admits she can be a ‘control freak’ at times. <strong>She says:</strong> “I’m prepared to fight to the death to become Lord Sugar’s business partner.”

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    <strong>Age:</strong> 26 <strong>Occupation:</strong> Health Drink Entrepreneur and Health & Safety Manager <strong>Lives: </strong>Liverpool, UK Kurt says his friends would describe him as intelligent, argumentative and ambitious. His first job was washing dishes as a kitchen porter and he says his greatest business achievement to date is running his own smoothie business after suffering many knock-backs and rejections. <strong>He says:</strong> “I’m an alpha male; I always get my own way and know how to make people do what I want.”

  • Luisa Zissman

    <strong>Age:</strong> 25 <strong>Occupation:</strong> Retail Entrepreneur <strong>Lives: </strong>St Albans, UK Mother-of-one Luisa describes herself as confident, logical and outspoken and cites her greatest business achievement to be the ability to create new jobs through the success of her businesses. She lists her favourite business brands as Christian Louboutin and Virgin Atlantic for their strong brand identities. Her first job was as a Saturday girl in an estate agent and she now owns her own cupcake shop, baking website and electronics business. <strong>She says:</strong> “I have the energy of a Duracell bunny, sex appeal of Jessica Rabbit, and a brain like Einstein.”

  • Zeeshaan Shah

    <strong>Age:</strong> 27 <strong>Occupation:</strong> CEO of Property Investment Company <strong>Lives:</strong> London, UK Zeeshaan, who grew up in Pakistan, believes his greatest strengths are that he is an eternal optimist, street-smart and well-connected. He says his weaknesses would include bossiness and that he can’t do something if his heart isn’t in it. Starting his career as a part-time waiter, he believes his greatest business achievement is still yet to come. <strong>He says:</strong> “I’m a ‘Great’ of my generation. I’m an innovator and leader in business. I take inspiration from Napoleon; I am here to conquer.”

  • Jaz Ampaw-Farr

    <strong>Age:</strong> 41 <strong>Occupation:</strong> Literacy and Education Company Director <strong>Lives:</strong> Milton Keynes, UK Married mother-of-three Jaz began her career as a teacher and is passionate about children’s education and learning. She believes her strengths to be her tenacity and determination, while her weakness is that she has no time for those that don’t share her business vision. Her interests include stand-up comedy and lifestyle photography. <strong>She says:</strong> “I’m half machine. I can process things at a speed that is out of this world!”

  • Alex Mills

    <strong>Age:</strong> 22 <strong>Occupation:</strong> Company Director <strong>Lives:</strong> Cardiff, UK Alex says his greatest strengths lie in design and calculations and he describes himself as passionate, hardworking and determined. He began his working life as a housekeeper in a hotel and started his first company at 19. He is inspired in business by brands such as Tom Ford and figures such as James Caan, and enjoys playing the guitar and sport shooting in his spare time. <strong>He says:</strong> “I’m an old head on young shoulders. I believe that I’m the new breed of businessman that this process requires.”

  • Leah Totton

    <strong>Age: </strong>24 <strong>Occupation:</strong> Doctor <strong>Lives:</strong> London, UK Born in Northern Ireland, Leah now lives in London and is kept busy by her work as a practising doctor. She is passionate about medicine and health and says her friends would describe her as caring, kind and professional, though she can be too ambitious. <strong>She says:</strong> “I’m very hard working and feel I can bring youth, vibrancy, enthusiasm and a touch of class to any business I’m part of.”

  • Jason Leech

    <strong>Age:</strong> 29 <strong>Occupation:</strong> Historian and Property Entrepreneur <strong>Lives:</strong> London, UK Born in Athens, Jason says he has never been ‘formally employed’, instead remaining self-employed and a student throughout his career to date. His hobbies include gardening and croquet and he lists his passions as knowledge and language. He cites himself as a devotee of Question Time and says that the brands he has the most respect for are John Lewis/Waitrose and American Express, as they stand for quality and high-standard customer service. <strong>He says:</strong> “Some people might come to this process with a game plan. I just feel my effortless superiority will take me all the way.”

  • Sophie Lau

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  • Natalie Panayi

    <strong>Age:</strong> 30 <strong>Occupation: </strong>Recruitment Manager <strong>Lives:</strong> Rickmansworth, UK Natalie’s first job was as a pub waitress and says her dad is her business inspiration, as he built his success from nothing through his strong work ethic. Her passions include fashion and money and she is also a trained jazz singer and qualified make-up artist. She says her friends would describe her as headstrong, determined and caring, though one of her most annoying habits can be interrupting people. <strong>She says:</strong> “When it comes to business, I am the complete package and when it comes to sales, I’m the best.”

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  • Uzma Yakoob

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  • Tim Stillwell

    <strong>Age:</strong> 23 <strong>Occupation:</strong> Mexican Food Entrepreneur <strong>Lives:</strong> Birmingham, UK Tim lists his passions in life as food, travel, business and money, and the achievement he is most proud of is launching a business while still studying in his final year at university. He describes himself as happy-go-lucky, energetic and with a ‘never give up’ attitude, though admits he can lack focus. Moving up from his first job on a paper round to starting a leaflet distribution service before founding his catering company, Tim now wants to use business as a vehicle to bring new culinary experiences to people. <strong>He says: </strong>“I’m definitely a team player. I’m not a lone ranger in any sense of the word.”

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