Sky has launched a new 'targeted' ads service which it says can direct commercials straight to your TV based on information about what you watch, what you don't, and even what websites or products you enjoy.
The new service - AdSmart - launches this week after a six month trial.
The way it works is that Sky will insert new ads into your regular live TV ad breaks, swapping out the commercials shown to national audiences.
So while 80% of the country might be watching an advert for washing up liquid, you might be watching a video games clip. And if you already have Sky Broadband, you'll see an ad for a drama series instead of another promo clip for that service.
The ads won't be shown during recorded TV, and should be fairly imperceptible. Currently it's only available in 20% of homes, however, so there's a good chance you won't get it right away anyway.
Sky says it gives advertisers the ability to more accurately target ads, meaning more relevant spots for viewers to watch and more efficient spending for Don Draper types. Many of its early customers - including RBS, Littlewoods and American Airlines - had previously reduced their spending on TV ads or stopped altogther.
If it works it could bolster the TV ad industry against the arguably more responsive online market.
However, concerns about privacy will likely be raised - in which case Sky says to review their privacy notice and make sure you know the details.
Sky lists the information it can use to show you "better" ads - it includes:
- Information you've provided to us, including on our websites.
- Information about our products and services you've ordered or enquired about.
- Information provided by other companies who've obtained your permission to share information about you.
- Information about the channels, programmes, advertisements and services you access, for example how you view, record or fast forward them.
- Information we collect using cookies stored on your device about your use of Sky and/or selected third party websites. For more information on cookies and how to manage them, please see the section on cookies.
- Your IP address, this is a number that identifies a specific network device on the internet and is required for your device to communicate with websites.
- Technical information from your Sky device(s) relating to the service you receive, for example, the collection of diagnostic information.
if you're not happy, opt out of AdSmart on their website.
With the same ultra-clear Retina display as the iPhone 5, but now with an <a href="http://www.huffingtonpost.co.uk/2013/09/10/iphone-5s-uk-pictures-release-date_n_3898775.html?1378818683&utm_hp_ref=uk-tech" target="_blank">added fingerprint sensor</a>, a seriously impressive 64-bit A7 chip, an improved camera and a new gold design option, this is the best iPhone ever made. And with its consistent market-leading app selection, easy-to-use OS and delightful design, it's hard to argue against it being one of the very best gadgets ever made too.
Google LG Nexus 5
The new Nexus 5 is based on the internals of the LG G2 - which means you get the same Snapdragon 800 processor, as well as the full version of Google's new Android 4.4 KitKat OS, which integrates SMS messages into Hangouts, freshens up the design and adds new features under the hood. The camera is still a little lacking, while the design is functional rather than beautiful, but at £299 off contract it's still a steal.
Samsung Galaxy Note III
The Note III is huge. It's got a 5.7-inch screen, though with the same 1080P resolution as the Note II. It adds a new leather back panel, which gives it an 'office' feel in line with the productivity-plus-stylus theme of the device. It also adds a Snapdragon 8000 quad-core processor, some new software enhancements and a few new S-Pen functions into the mix. If you're looking for a giant note-taking phone, this is still your best bet.
The 5C was rumoured to be Apple's 'budget' iPhone. It isn't - and not only because it isn't that cheap. The "proudly plastic" 5C comes in five colours (see what they did there) <a href="http://www.huffingtonpost.co.uk/2013/09/10/iphone-5c-uk-pictures-release-date_n_3899557.html?utm_hp_ref=uk-tech" target="_blank">but has the same internals, screen and camera as the iPhone 5.</a> It's essentially the same beautiful, high-end phone you already know and love, in a more colourful (and potentially divisive) design. As such it's hard to see how Apple won't sell a billion of them.
Samsung Galaxy S4
Though the S4 i<a href="http://www.huffingtonpost.co.uk/2013/04/24/samsung-galaxy-s4-review-_n_3145186.html?utm_hp_ref=uk-tech" target="_blank">s in some ways an evolutionary upgrade over its wildly successful S3</a>, it's an extremely attractive, lightweight and high quality phone with a 5-inch HD screen, the fastest processor ever seen in a phone and <a href="http://gdgt.com/samsung/galaxy/s/4/" target="_blank">some interesting new features</a>, including a measure of 'eye tracking' controls and gestures that don't require you to touch the screen.
The HTC One is probably the most beautiful smartphone on the market - and is also the most intelligently designed. With twin, front-facing speakers it's the best choice for watching movies, and its 4MP 'Ultra Pixel' camera punches above its meagre pixel-count suggests.
Sony Xperia Z1
Sony's new flagship smartphone is an evolutionary development of the also-excellent Z. It keeps the same screen, the waterproof design and the nicely-tweaked version of Android, while upping the processor performance, improving the camera and smoothing out the rough (or rather sharp) edges of the Z's blocky design.
Nokia Lumia 925
<a href="http://gdgt.com/nokia/lumia/920/" target="_blank">The Nokia Lumia 925</a> has the same great design and attention to detail we've come to expect from Nokia, but with some crucial upgrades from the 920 including a thinner, all-metal design and an improved camera.
The LG G2 is an extremely high-end 5-inch, 1080p Android 4.2.2 smartphone whose major distinguishing feature is that it has three buttons on the back of the device, which are normally found on the sides. The G2 has its camera button and volume rocker on the rear, which for many people is enough to justify the purchase alone. It also has excellent battery life for this class of device.