You hear the cries of a baby coming from an unattended pram, what do you do? If, like the New Yorkers in the viral video above, you'd move a little closer to investigate, then you'd be in for a nasty surprise from Devil Baby!
The infant inside the Bugaboo is not your usual baby. Devil Baby is an animatronic doll with a tendency to projectile vomit, which was created by viral marketing agency Thinkmodo to promote the new horror film Devil's Due.
Watch the video above to see New Yorkers' hilarious reactions as they come face-to-face with the traumatising tot.
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