Off the back of extremely disappointing Wii U sales, declining profits and cratering share price, Nintendo's president has admitted Mario's future phone might one day be - at least partially - your smartphone.
Satoru Iwata said at a press conference that the company is "thinking about a new business structure" after announcing that it expects a loss of $240 million in this financial year.
"Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business."
"The way people use their time, their lifestyles [and] who they are have changed," he said. "If we stay in one place, we will become outdated."
The idea of Nintendo making games for phones or other consoles is not new - far, far from it. Industry 'analysts' have consistently said that the company should broaden its appeal, given its apparent inability to match the new generation of home consoles on its own.
But don't expect Nintendo to give up on hardware just yet. Any phone or tablet releases will likely be smaller-scale, brand-building exercises, rather than full scale releases if Iwata is to be believed.
"It’s not as simple as enabling Mario to move on a smartphone," he told Bloomberg.
For now Nintendo will forge ahead with its established Wii U and 3DS plans. And as ever, whatever its financial performance there are some great games to look forward to, including new Mario Kart and Smash Bros titles, plus a new instalment in the Zelda franchise.
Mario Kart 8
The Koopalings have been revealed on the February 13th Nintendo Direct to be playable characters in Mario Kart 8.
Ubisoft has revealed just how long it'll take the average player to finish the upcoming hack-centric open world adventure.
Drive Club is the exclusive racing game the PS4 needed at launch, but lacked. It's certainly beautiful, and detailed, but we're hoping for subtly enhanced gameplay from the pretty staid title we played at Gamescom.
Bayonetta was a ridiculous, combo-filled romp that divided people for its "enthusiastic" (arguably sexist) aesthetic, but thrilled with its fast-paced gameplay. The Wii U exclusive sequel promises more of the same - and a welcome shot in the Gamepad for Nintendo's console.
The developers of Ubisoft's upcoming shooter The Division discuss the amazing capabilities of the Snowdrop Engine.
Assassin's Creed V: Unity
We don't know much about this yet - but it's set in the French Revolution, and it's beautiful.
We gather together industry experts from Official PlayStation Magazine, PC Gamer and CVG to preview upcoming survival horror game Alien: Isolation. Can the team at Creative Assembly mend the damage previously done the revered sci-fi franchise?
Check out this time lapse trailer showing off how you can build in EverQuest Next.
The Order: 1886
Venture into the neo-Victorian London fog with Ready at Dawn's PlayStation 4 exclusive The Order: 1886.