Elly Mayday is a 25 year-model, a self proclaimed "curvy Canadian", who is battling with a rare form of ovarian cancer. However, this illness isn't stopping Mayday from pursuing her career in modelling.
Elly has teamed up with Forever Yours Lingerie and is fronting a fabulous sports bra campaign with the brand. The reaction has been amazing and Elly has spoken about the support she's had on her Facebook page.
"It's a wonderful thing to have such caring people to work with," she says. They have supported me through thick and thin - literally- sickness and health and are still with me today."
And the campaign message? Inspiring and powerful. Take a look at the photos Elly has shared on Instagram:
In an interview with ABC News, Elly spoke out about the lingerie industry. "It's all about long hair and big breasts and arched backs. But it's important to show what real women look like underneath their clothes. Most people have some issue they are dealing with."
When it comes to the modelling industry, Elly knows the score too. She told CTV news: "Not everyone in the industry is going to want to work with a person that's scarred, that has a scarred stomach. But I have a good story, and I'm trying to start something."
True that. Elly's bold, bright attitude and beaming beauty is just incredible. Follow her story and progress via Facebook here: EllyMaydayOfficialFanpage.