Ever wondered why it's always a Brit behind the villain in big screen blockbusters?
Well, actors Tom Hiddleston, Mark Strong and Sir Ben Kingsley do their best to explain in this big-budget production, aka Jaguar's very first Super Bowl ad.
Do you think they're right? And, more importantly, bearing in mind the expense of this ad - estimated to cost $8million to air during the final quarter of the game, never mind the cost of these actors' services, plus director Tom Hooper (The King's Speech), plus the odd stately home, London bus and helicopter - does watching it make you want to buy a Jaguar E-Type?