The massive, inexplicable and perhaps even vaguely suspicious success of mobile game inanity Flappy Bird appears to have taken its toll on its creator.
Dong Nguyen from Vietnam has taken to Twitter to deny any requests from press for interviews - and to deny lucrative marketing deals with US retailers.
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Here are some of the things he's said so far:
1: His success is "overrated" and he didn't want it to happen:
2: Journalists are hounding him in his own country:
3. He's turned down offers of 'Flappy Bird' merchandise:
4. He's not bringing the game to consoles:
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5: His success is "out of control".
6. His high score on Flappy Bird is 150.
7. He's a philosopher: