Almost a third of people who are in a relationship spend absolutely nothing on Valentine's Day gifts, according to a survey.
While 29.1% spend nothing, another quarter (25%) spend £20 or less, and almost half of those who do buy gifts (45%) buy them either the day before or on their way to see their partner, the poll for Give as you Live charity shopping platform found.
Meanwhile, Carlisle and Dumfries and Galloway have been named the most romantic places in the UK, according to Royal Mail.
Residents in the CA and DG postcodes topped the list after Royal Mail analysed mail volumes in its centres last year, comparing post sent on February 6 and February 13.
The Carlisle mail centre, which serves the CA and DG postcodes, saw the largest percentage increase (32%) , while residents in the CF postcode saw a 30% increase, followed by those in London, Norwich and Kent.
Carlisle Mail Centre manager Vivienne Dalton said: "I'm delighted to declare people of Cumbria alongside Dumfries and Galloway as the most romantic places in the UK.
"Valentine's Day is a busy time for us so we would remind people to send their cards in good time so we can deliver your message to your loved one in time for February 14."
Romford claimed the title of the UK's most romantic town last year but has now slipped to ninth place.
:: Atomik Research surveyed 2,032 adults online for Give as you Live between January 28-29.