Despite the visible lack of older women in public life - just 18% of TV presenter aged over 50 are female, despite the fact that women make up 53% of the 50+ population - ladies in their sixties feel the most confident in their appearance than at any other point in their lives.
In fact, according to a recent study, women feel more confident about their looks in their sixties than they do in their early twenties. Take that society!
Those aged over 65 report feeling the most confident in their appearance (81%), compared to younger women aged between 16 and 24 (70%).
However, female confidence dips between the 45-54 age bracket, with just six in ten (60%) saying they feel content with their appearance.
The L'Oreal Confidence Index, which polled 2,000 British men and women on their looks and when they feel most confident, revealed that confidence fluctuates as we age.
Unsurprisingly appearance affects women's confidence far more than it does men's.
For women, looks play the most pivotal role in boosting self-esteem - 70% say it is one of the areas that affects them the most significantly. This is followed by support from family and friends (62%), financial security (62%) and work (41%).
Men, however, tell a different story. The main source of male confidence is financial (67%), followed by personal supporters (55%) and work (48%).
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In terms of appearance, women are most afraid of grey hair, dark eye circles and wrinkles. While men, not dissimilarly, are concerned about wrinkles, grey hair and hair loss.
As such 54% of women and 35% of men use anti-ageing products, L'Oreal report.
"It is clear that as a nation we approach ageing in very different ways," says Michel Brousset, from L'Oreal UK & Ireland.
"But it is brilliant to see that contrary to what people may think, we actually get better with age and gain even more confidence in ourselves and our appearance."
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