UK

Neknomination: Bradley Eames Becomes Third Person To Die From Craze After Downing Two Pints Of Gin

17/02/2014 09:35 GMT | Updated 17/02/2014 09:59 GMT

A third British man is thought to have fallen victim to the deadly NekNominate craze.

Young people have been warned against taking part in the drinking craze which has swept the nation, following the deaths of three men who had participated in the game.

bradley eames

READ MORE: 'This Cruel Craze Is Getting Out Of Hand': Neknomination Fad Blasted By RSPCA

Salesman Bradley Eames, 20, from Nottingham, died days after necking two pints of neat gin.

The salesman from Nottingham filmed himself downing two pint glasses of the spirit and posted the video online, telling his friends he had to "show who is boss."

Speaking directly to the camera he said: "Right, I've been watching you guys do the Nek Nominate, but to me I don't think they're good, so I bought myself some Gordon's gin and this is how you drink."

He poured himself a pint and drank it, stopping half-way through to gag. Then he immediately poured another, while his hands violently shook and quickly downed it.

He died just days after the stunt.

It is estimated he consumed almost 30 shots of the alcohol in the two-minute video before challenging friends to outdo him.

Neknominate has also been linked to the death of two men in Ireland – Jonny Byrne, 19, and Ross Cummings, 22 – earlier this month.

A top solicitor has said police should be allowed to step in if the craze continues to kill.

Julian Young said drinkers who nominate their friends in the Neknominate craze could face manslaughter charges if the dare results in death.

He warned: “If someone knew what the outcome could be, that it could cause death, there could be a prosecution. It might be manslaughter.”

It could also be illegal if people were attacked or animals hurt as a result.