The brand spanking new Barbie doll has a smart phone and comes dressed in a pink power suit! Why? Because she's an entrepreneur these days.
Barbie manufacturers Mattel unveiled the new doll at the Toy Fair this month saying: "We always try to make career Barbie a reflection of the times.
"Women entrepreneurs are more prevalent now and they're growing in number. [It's] a great way to encourage girls to also learn about this role."
This must be good news, right? Only problem is Barbie doesn't quite know what her new start-up is. But we suppose that's for the little girls playing with her to decide.
Whatever her chosen career path, let's hope she ends up earning more than Ken.