British Summer Time: Clocks To Go Forward - But Smartphones Mean Most Won't Notice

The Clocks Are Going Forward - But You Won't Even Notice. Here's Why.

A reliance on technology means most people will forget the clocks go forward this weekend, according to new research.

A study by Samsung UK found that more than a quarter did not know the clocks change this coming weekend, and more than half said they would wait for their smartphone or computer to change it for them.

Of the 2,000 people surveyed, 51% said they wouldn't remember to change the time unless prompted, instead leaving it to be done automatically on their devices. The increasing presence of digital technology in our lives was also highlighted, with 41% saying they check the time on their phone first, with 37% using a watch.

More than 50% also said that they didn't bother to change the time in their car, with the oven and radio also left on the wrong time, instead relying on their mobile devices.

Around 300 people surveyed said that being late for work after a clock change had cost them their job.

A spokesman for Samsung said, "As smartphones and smartwatches become even more intuitive, it's easy to see why people are increasingly relying on their digital devices to do everything from checking the weather forecast to changing the time when the clocks go forward."

Talk of an increased reliance on technology comes just a week after the Wearable Technology Show in London, where developers outlined how digital technology will start to play an ever-increasing role in our lives. One industry expert, Cisco futurist David Evans, suggested that within 30 years humans could be placing technology inside the body in order to "self-evolve" and upgrade.

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