LIFESTYLE

Norwegian Domestic Violence Awareness Campaign Exposes Truth Behind 'Happily Ever After'

08/04/2014 16:01 BST | Updated 08/04/2014 16:59 BST

On the surface this newlywed couple look blissfully happy, but sadly reality tells a different story - one of domestic violence and abuse.

Behind the smiles, beautiful flowers and white wedding gown, the groom is twisting his new wife's arm, which is battered and bruised from previous violent episodes.

Surprised? See for yourself...

domestic violence campaign

domestic violence

The powerful image forms part of a hard-hitting Norwegian domestic violence awareness campaign.

The advert urges people, including neighbours, friends and school teachers, to look out for signs of domestic abuse and report any suspicions to authorities.

Recent figures show that 30% of the adult female population in the UK have experienced some form of domestic abuse since they were 16 years old, but just a fraction of these incidents get reported to police and even fewer lead to prosecutions.

As many instances of abuse take place behind closed doors, we can only hope that shocking campaigns such as the one above will bring greater awareness and help save victims from abusive relationships.

For more information and advice about domestic violence, please contact Women's Aid on their website or call 0808 2000 247.

See Also:

Police Treat Domestic Abuse Victims With 'Apathy And Hostility'

Why Won't She Leave Him? Abused Women Often Fear For Pets Left Behind