Nigel Farage always goes to great lengths to show he's a man of the people and not a very rich ex-City trader.
This week he's trying to connect with that most wobbly section of the electorate, the binge drinker.
Here's the Ukip leader necking what looks like a novelty brandy glass of his favourite tipple, staring deep into the soul of the chalice as he does so.
He was at the Bolton Arms pub in Basingstoke speaking about the resignation of Maria Miller
The chap next to him seems to be having jolly good old lark too.