Nigel Farage always goes to great lengths to show he's a man of the people and not a very rich ex-City trader.
This week he's trying to connect with that most wobbly section of the electorate, the binge drinker.
Here's the Ukip leader necking what looks like a novelty brandy glass of his favourite tipple, staring deep into the soul of the chalice as he does so.
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He was at the Bolton Arms pub in Basingstoke speaking about the resignation of Maria Miller
Epic.
The chap next to him seems to be having jolly good old lark too.