UK

6 British Flops Primark Will Hope To Do Better Than In America

23/04/2014 17:08 BST | Updated 25/04/2014 09:59 BST
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Primark is coming to America, with US fashionistas preparing to snap up their budget items at the chain's first store, set to open in Boston, Massachusetts, later this year.

The retail chain, which has 269 stores covering nearly 10 million square feet of selling space across Europe, is looking Stateside, as it eyes a chunk of the massive market on offer.

The Irish fashion giant will be treading a well-worn path as many big British names have tried to crack the American market, with varying success.

Here are 6 big British names, that Primark are undoubtedly hoping to avoid emulating, who had a tough time trying to take on the United States.

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