Weird Or Wonderful? Ad Sees Schoolkids Bullied To Tune Of 'I Will Survive'

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We're a bit torn over this advert. It's an anti-bullying ad, which we're all for, to the tune of Gloria Gaynor's I Will Survive, which is fitting, but the message is slightly bizarre.

It's basically saying if you bully nerds then it'll come back and bite you in the ass because they're going to be your bosses one day and well, it won't be pretty.

According to Saatchi & Saatchi, the company behind the advert - made for VH1: "The idea of the campaign is to raise awareness about bullying, speaking directly to those 'cool' kids who watch the channel.

"In order to reach them, we knew we had to do something really original that corresponded to the personality and idiosyncrasy of the brand and, more importantly, spoke a language that young people could relate to."

Well, it is catchy, and it certainly is attention grabbing. But we're not sure it quite hits the right note. What happened to rising above it all?

We'd like to hear your view on it - so tweet us @HPUKStudents and try our best to publish them.

Around the Web

Bullying: Be An Ally - Teaching Channel

Dealing With Bullying - KidsHealth