Susanna Reid-Fronted 'Good Morning Britain' Is 'Least-Loved Show' (Just Ahead Of BNP Party Political Broadcast)

07/05/2014 07:49 | Updated 07 May 2014

'Good Morning Britain' has been rated ITV's least-loved show of last week, according to new audience research.

The Susanna Reid-fronted breakfast show has been a turn off for viewers since it launched last week but new leaked data has dealt a further blow for the 'Daybreak' replacement.

good morning britain

The 'Good Morning Britain' presenting team

According to the Audience Appreciation Index data, where viewers rate shows out of 100, 'Good Morning Britain' scored just 59 last Tuesday, the lowest-rating show on ITV or BBC1.

That was only just in front of a party political broadcast by the British National Party, which scored 43 points.

Meanwhile, 'BBC Breakfast', which Susanna used to present, scored 75 points and has been attracting 1 million more viewers than its ITV rival.

In fact, 'Good Morning Britain' was bottom of the ratings every day of its first week on air.

Last week, fellow news reader, Natasha Kaplinsky praised Susanna Reid for her presenting on ‘Good Morning Britain’.

Susanna Reid

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