We're all for inventive new video formats here at MyDaily (remember the guy who recreated 'Drunk In Love' with emojis?) and the latest music vid to catch our attention sees a Dutch girl band using vibrators while singing their latest release.
The girls in question are electronic dance act, ADAM, and while their video seems like a pretty stark format to begin with, it doesn't take long to see something's amiss.
Three members of the five-piece band take turns singing to their track 'Go To Go' against a dark background, but after 30 seconds or so their vocals begin to falter.
The girls begin to break into some serious wide-eyed smiles, there's a faint sound of buzzing out of shot and yep, you've guessed it - by the time the song fades out they all seem to have reached a climax.
That's what we call performing under pressure.
On their YouTube profile the girls describe themselves as "Five Dutch vocalists. We write, sing and perform catchy songs in which we don't hesitate to proclaim our opinions. Besides sexy, we dare to be ourselves!"
We're definitely down with that mantra, and their song's pretty catchy too, so watch the video below...