Cheryl Cole confirmed she's making her much-anticipated return to the music scene by posting a picture of herself looking smouldering in a gold swimsuit on Instagram.
While the world drools over the undoubtedly super hot picture, Cheryl has well and truly proved herself to be nothing less than a PR genius.
If there's one way to get people to promote your new single for freesias, this is it! Well played Chezza, well bloody played.
In the "raunchy" Instagram picture, "Cheryl can be seen showing off her enviable figure in a strapless gold bodysuit which leaves little to the imagination," reported the Daily Express.
Meanwhile, the Mail Online opted for: "In a sexy picture which she uploaded on her Instagram page, the singer showcased her enviable figure while she posed in a dazzling gold bodysuit."
Expertly captioning the shot: "I am so excited to be able to share some music news with you," Cheryl made sure we knew exactly why we were all perving over her.
"My new single Crazy Stupid Love featuring Tinie Tempah is released July 20th!! you can hear it on radio from Monday #CSL," she added, just to hone in on the point a little more.
For a moment, let's pretend this is how the rest of the world operated. Looking for a new job? Just post a snap of yourself in a bikini on Instagram with the caption: "Excited to announce I'm available for work! Regram if you want to know more! #lookatme".
Hmmm, doesn't have quite the same effect does it?
LOVE CHERYL? See more from her in the gallery below.