Google has launched a new form to allow EU citizens to request information be removed to protect their reputation.
The move comes after a decision by a European Union court which said people had the right to be "forgotten" online.
The search engine is now tasked with removing information and links on demand where they are "inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed".
"In implementing this decision, we will assess each individual request and attempt to balance the privacy rights of the individual with the public’s right to know and distribute information.
"When evaluating your request, we will look at whether the results include outdated information about you, as well as whether there’s a public interest in the information—for example, information about financial scams, professional malpractice, criminal convictions, or public conduct of government officials.
"Please note that this form is an initial effort. We look forward to working closely with data protection authorities and others over the coming months as we refine our approach."
To make a request you would have to provide full links to the information, as well as proof of your identity to prevent third parties removing information that is not about them.
The BBC reported earlier this month that more than half of the first requests for removal received since the ruling involved criminal convictions, including at least one man convicted of possessing images of child abuse.