A Brazilian man has undergone 10 surgical procedures on his eyes to make him appear more Asian.
The 25-year-old, who asked only to be identified as “Xiahn”, told the South Korea Herald he became inspired to have the surgery after spending time in the country as an exchange student.
Formerly blue-eyed and blond, Xiahn now dyes his hair and wears contact lenses to enhance his new look.
Scroll down to see his transformation
He told the paper: “Koreans have many surgeries to modify the shape of their eyes and become more like Westerners. It was easy to tell when one of them had done it, walking on the street wearing sunglasses and a surgical mask.”
Indeed according to figures from the International Society of Aesthetic Plastic Surgery (ISAPS), South Korea has the seventh-highest total number of procedures worldwide, with 258,250 performed in 2011.
One of the most popular surgical procedures is double eyelid surgery (blepharoplasty), which reduces excess skin in the upper eyelid, making the eyes appear bigger and more “Western”.
More than 29,000 South Koreans had the procedure during that time period.
Korean photographer Ji Yeo recently documented how documented how Eastern cultures have begun approaching plastic surgery differently.
Her series, entitled "Beauty Recovery Room" shows the painful lengths women will go to achieve their perfect body in South Korea.
She said: "It seemed to provide them pleasure and satisfaction. During the photo shoots, and even though they were in extreme pain, I could feel their excitement; the excitement of hopes realised."