Ostrich parenting unfortunately isn't going to work when it comes to talking to your kids about sex.
A new study reveals that by the age of 12, they will have amassed all the information on the internet and will be able to run tricks around you in terms of hiding their tracks.
From the study, it was revealed that porn is the least favourite topic for over half of parents to talk about, and sex in general is the second least favourite. Religion followed by 6%.
However although a large chunk of parents don't want to talk about it, they are far more enlightened than their own parents. 43% say that while they didn't have 'the talk' when they were kids, a whopping 97% plan to learn from that mistake.
Children seeing inappropriate content online is the biggest concern for parents and 76% believe the internet has encouraged the conversation on adult themes with children at an increasingly early age.
Managing editor Brett Harding blogged about the topic for HuffPost UK Lifestyle, saying: "The significance of good conversations with children about sex is undeniable.
"Scientific studies consistently show that kids who share healthy relationships with their mums and dads and can talk about sex, love and dating are less influenced by their peers when it comes to alcohol, drugs and sex."
The study involved 5,420 parents and 2,569 children aged 5-10 years old was undertaken in the Australia, Brazil, Canada, Czech Republic, France, Germany, New Zealand, the United Kingdom and the United States by AVG Technologies.