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Shocking Anti-Texting Advert: You Won't Believe How This Ends

10/06/2014 10:46 BST | Updated 10/06/2014 10:59 BST

If you still need to be convinced that texting while driving is a bad idea, this might be the thing to put you over the edge.

Volkswagen recently unveiled a ground-breaking advert which clearly -- and shockingly -- demonstrated how easy it is to kill yourself for the sake of a 140-character message.

The advert, shown in what seems to be a one-off at a Hong Kong theatre, involved texting everyone in the audience at the same time during an apparently dull commercial of someone driving on a long straight road.

But when everyone looked down to check their phones… Well, in the time honoured tradition of HuffPost, You Won't Believe What Happened Next.