Virtually everyone -- in the tech press, at least -- seems convinced that the Moto 360 Android Wear smartwatch, expected to be released this summer, will be the first truly gorgeous smartwatch.
With its rounded screen, classic metal and leather design and simplified Google Now-based interface, it's easy to see why.
What's not quite clear yet is whether it will prove to be as useful as it is beautiful.
But before we get there - possibly as soon as Google's I/O keynote coming up next week - let's bathe in the beautiful design a little more.
These 10 watch face designs in the slideshow below are the pick of more than 1,300 entries from fans to design a custom watch. And it's not just theory -- one of these designs will actually ship with the final gadget. Head over to Motorola's Google Plus page to vote for your favourite.