Simon Cowell once said he would never change baby Eric's nappies.
But his facade of being a hands-off dad has well and truly exploded after the X Factor supremo posted this wonderful snap of himself bathing his four-month-old son.
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Any honest dad will tell you it takes a while to bond with your newborn – but once they start to interact, it's a gush-fest.
And, despite his millions and illusions of cool, Simon's just like the rest of us.
Captioning the lovely image with the words, 'Bath Time!', Simon is seen tenderly washing Eric as his boy gazes up adoringly.
A father-son moment with the X Factor x 10!